The Hormone Foundation offers a variety of programs and services to reach the public with important hormone-related information. Our strategies involve dissemination and promotion directly to consumers, physicians and consumer media. We welcome the opportunity to collaborate with corporations, patient support groups, government agencies, and non-profit organizations to expand the reach of important health messages in creative ways.
Here are some ideas on how your organization can partner with The Hormone Foundation:
Educational Materials Distributed to the Public and to Physicians’ Practices
- Fact sheets – Designed to provide general information on a variety of hormone-related conditions, fact sheets can be developed in a variety of languages and targeted to specific audiences.
- Brochures – Designed to provide comprehensive information about a specific issue. These can be translated and targeted to specific audiences.
- Patient Treatment Guidelines – Based on The Endocrine Society’s Clinical Practice Guidelines, the patient guides are designed to help patients with specific endocrine-disorders to partner with their physicians to reach the goals of their treatment.
- CD-ROMs and Videos – Designed to provide interactive information for patients on a variety of hormone-related conditions.
Online Education
Through our website, the Foundation can deliver information for the public in a variety of ways:
- Therapeutic Areas – Information is provided on specific hormone-related conditions (e.g., signs and symptoms, screening and diagnosis, treatment options, lifestyle and prevention)
- Demographic Areas – Targeted hormone-related information and resources for populations with specific needs (e.g., midlife health for women)
- Interactive Animations – Designed to educate the public about specific hormone-related conditions through images and text. (e.g., Estrogen in a Woman’s Life, 2002)
- Opinion Polls – Interactive online survey where visitors can gauge their knowledge about a variety of hormone-related conditions.
- Risk assessment Tools – Interactive online tool designed for patients to gauge their individual risk for developing certain hormone-related conditions (e.g., breast cancer, diabetes, osteoporosis).
Live Events to Educate the Public and the Media - Public Education Forums – Designed to provide information on a specific hormone-related condition, these events offer an opportunity to bring together experts and the public and include a promotional campaign to increase exposure locally and nationally.
- Media Roundtables – Designed to provide information on a specific hormone-related condition or issue (e.g., new science; emerging health issue; treatment guidelines), these events offer an opportunity to bring together experts and members of the media and include a promotional campaign to increase exposure locally and nationally.
- Promotional Events – Designed to raise awareness about the Foundation and hormone-related conditions in general. (e.g., 5K Run/Walk)
Media Campaigns to Educate the Public and the Media
The Foundation employs a variety of communications strategies to educate the public and consumer media about important hormone-related information. - Media Roundtables – Designed to provide information on a specific hormone-related condition or issue (e.g., new science; emerging health issue; treatment guidelines), these events offer an opportunity to bring together experts and members of the media and include a promotional campaign to increase exposure locally and nationally.
- Media Campaigns – Designed to provide local and national media outlets with information for stories on specific hormone-related conditions through a combination of strategies. These can include satellite media tours, video news releases (VNR), public service announcements (PSA) and more.
- Desk-side Briefings – Designed to give media representatives full, one-on-one access with an expert on a specific topic.
- Advertorials – Ads and cause-related marketing in daily and long-lead publications to raise awareness about specific health issues and promote educational resources.
- Paid Placements – Short article distributed to over 10,000 local community papers (e.g., dailies, weeklies) to provide information on a specific health issue and promote educational resources.
- Media Relations – Designed to promote local and national events and educational resources to the public by developing relationships and providing useful information that media representatives can use to write for the public.
If your organization would like to collaborate with the Foundation on specific initiative, please contact:
Paula Correa, Director
Phone: 1-800-HORMONE, ext. 604
pcorrea@endo-society.org
